Rethinking Influencers: The Medium Is Becoming the Message

13 September 2021


After years of viewing influencers as media, the nature of influence, and the influencer, is changing. This executive summary looks at four important changes that have accelerated this shift in influence. These infrastructural shifts have led to new types of influencers who use new tools and new opportunities to engage with people and share their thoughts, feelings and passions.

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