Rethinking Influencers: The Medium Is Becoming the Message
13 September 2021
Companies
Topics
After years of viewing influencers as media, the nature of influence, and the influencer, is changing. This executive summary looks at four important changes that have accelerated this shift in influence. These infrastructural shifts have led to new types of influencers who use new tools and new opportunities to engage with people and share their thoughts, feelings and passions.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
