Social media provides a bridge between people’s offline and digital lives. Once a means of staying in touch with family and friends, today it provides a daily destination for filling spare time, keeping up to date with news, discovery, and self-expression.
Globally, there are 4.62 billion active social media users – that is 93% of all active internet users. This presents an enormous potential audience pool for brands and an opportunity to connect with consumers at all moments through their day.
Social commerce is how brands can turn communities into customers by facilitating the discovery and purchase of products. It is a way of seeking out and engaging new audiences, moving them along a frictionless purchase journey. For this reason, it is a valuable asset for DTC brands looking to drive revenue growth.