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Since March 2020, in partnership with KRC Research and United Minds, Weber Shandwick has been examining U.S. consumers and workers as the COVID-19 pandemic persists. While the majority of employees continue to say their employers have put safety above profits since early in the pandemic – with our latest polling reflecting 67% in agreement, down slightly from 72% in May – the demanding cry now is for employers to help end the COVID-19 pandemic.
To lead in a polarized and changing environment, while striving to meet business goals, manage back-to-office plans, and sustain employee civility is no easy feat, particularly with diminishing optimism, deep divisions driven by socio-economic factors, and a workforce that is burned out and ready for change.
But as our latest research and mandates from the White House show, the private sector is being called on to do its part to end this crisis. This survey was conducted by Weber Shandwick and KRC Research on August 23-25, 2021, with a sample of just over 1,500 adult consumers and workers, demographically weighted to align with the U.S. adult population based on U.S. Census data.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
