The Diverging Futures of Social Platforms

25 September 2021



Social media’s future is starting to take shape, as different platforms pursue different strategic goals and new monetization methods, all of which will have a profound impact on how brands utilize social channels to connect with consumers in the long run. IPG Media Lab’s Richard Yao takes a high-level look at the major social media platforms in the U.S. and ponders where their current trajectory will lead them.

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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