The FutureBrand Index 2021: A Unique Brand Perception Study

16 September 2021

Companies

Topics

The results of the 2021 FutureBrand Index, the annual perception study of PwC’s top 100 companies, reveal extensive changes in the perception of global companies since the start of the pandemic. Today, it is those companies prioritizing innovation to impact individual well-being and drive change for good at scale that are truly set to thrive.  

As a result, there is a huge change at the top in this year’s ranking, with only Apple keeping its place as one of the Top Five leading brands, where it is now joined by ASML, Prosus NV, Danaher, and Nextra Energy. The standout success of Tech and Healthcare companies across this year’s FutureBrand Index also points to the heightened need for connectivity and a focus on improving quality of life after what has been a hugely challenging year for the world. 

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