The Healthcare Value Attack

25 April 2023


Revive first spotted the trend in 2018: In the media, in politics, from health plans and pharma, there was an uptick in accusations aimed at hospitals and health systems. Whatever the source, when the topic was the rising cost of healthcare, the target was hospitals and health systems. After a brief lull while hospitals sustained the nation through the first waves of the COVID-19 pandemic, targeting hospitals has returned with a vengeance. They have named this trend “the value attack.” And it is more than a trend. In 2023, hospitals and health systems face an assault on the reputation of hospitals that is only intensifying.

Download The Healthcare Value Attack to gain insights on:

  • Being proactive against media attacks with a story built on your organization’s indispensability as a healthcare provider
  • Reversing the trend of growing institutional mistrust among consumers looking for the care they need
  • Defending yourself against the perception of hospitals and health systems as profit-hungry
  • Showing the real and positive impact your organization has had on your community

Submit the form to access this and other great Collective Intelligence content

By submitting this form you agree that IPG and/or our companies may contact you regarding your interest. IPG respects your concerns about privacy. To learn more, please read our Privacy Notice.  All fields are required.

See More

Opens in a new window

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

For the latest insights and ideas, follow us on social media.