The Polarization Index Tracks Discord in America

18 November 2021



Americans have long taken sides on a wide range of issues, but polarization is no longer just the result of disagreements, it’s the cause of them, with even the most benign topics becoming personally and politically charged. The Polarization Index is the first data science-based measure of the overall degree of polarization in America.

PR firm Golin, in collaboration with USC Annenberg and narrative intelligence company Zignal Labs, developed The Polarization Index, using real-time natural language processing capabilities to mathematically calculate the overall national degree of discord. It tracks political bias and examines where Americans stand on these 10 key issues:

  • Immigration
  • Policing Policy
  • Racial Equity
  • Gun Legislation
  • Voting Integrity
  • COVID-19 Vaccines
  • Abortion
  • Climate Change
  • Healthcare Reform
  • Minimum Wage

See More

About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

For the latest insights and ideas, follow us on social media.