The Power of Influence

15 December 2022



The Power of Influence, Volume 8, explores economic uncertainty, rising temperatures and plenty of shake-ups in the digital world. People are seeking inspiration, respite and a sense of meaning wherever they can find it. We see this translate into digital behavior through increased interest in content curation and community over performance, the rise in popularity of influencers who work a traditional nine-to-five, content that provides consumers with ways to access luxury on a more affordable scale, and through consumers rejecting past notions of wellness, fitness, health and sport. Savvy brands and influencers are adapting their roles in the digital sphere to account for these trends and preferences — and this social shake-up shows no signs of slowing down.  

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About Collective Intelligence

Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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