The Power of Influence

14 October 2021



ITB’s team of culturally curious experts bring their fresh perspective on the latest trends and insights, including analysis of consumer and content trends, what it means for brands and influence, as well as case studies and influencers to watch.  

The report examines the creator economy, the need to diversify channels, experimenting with longer videos, and other important trends to think about for your social media and influencer marketing strategies. It emphasizes the potential of original content and unique creators in shaping consumer as well as brand behavior.

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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