The Power of Influence

30 March 2022



ITB’s team of culturally curious experts brings a fresh perspective on the latest trends and insights, including analysis of consumer and content trends, what it means for brands and influence, as well as case studies and influencers to watch.  

The first report of 2022 takes a closer look at consumers’ feelings about life returning back to normal amidst the tough global political climate. Online conversations have catalyzed the need for change in areas where society has taken a step forward – the gender revolution – but also in areas needing more attention – the motherhood penalty. It focuses on the importance of brands listening and taking a personalized approach in order to not alienate consumers after a difficult last year, and examines key content trends across influencer marketing and social media. 

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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