Acxiom has written a guide that emphasizes the importance of being proactive in building a digital resilience strategy today in order to be ready for the cookieless world tomorrow.
The guide highlights key considerations and lays out multiple steps to take when transitioning away from third-party cookies, to help brands stay ahead of the curve. The e-book explores:
- Impact of the cookieless world on business
- Building digital resilience in a world without cookies
- Importance of the value exchange
- 5 easy steps to take now to prepare