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Audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew’s Marketing Brew newsletter, joins Adam Simon, U.S. Head of Innovation at UM, for an engaging conversation about the state of podcast advertising. This booming ad market is expected to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shares her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
