The Uncertain Future of Movies

24 September 2021


The CI Presents podcast series highlights some of the best podcasts from across the IPG network. In this IPG Media Lab Floor 9 podcast episode, film critic Kyle Turner joins Scott Elchison, Adam Simon and Richard Yao to discuss the future of the film industry, as it struggles to adapt to the streaming era over the course of the pandemic. A diminishing theatrical window and the lack of new IP originating from streaming services will affect the future of movies, as will the growing cultural relevance of video games.

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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