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There has been a question mark over the role of and value of brick-and-mortar stores since the very inception of online shopping.
Consumers are focused on what a store can offer that competes with the convenience of shopping at home or on the go, while brands question investing money, resources, and people in physical retail when consumption is increasingly moving online.
Yet, profitability is not the only transaction in the retail environment. As a new model of consumer engagement emerges in the post-pandemic area, it’s time to redefine how we measure ‘impact’ in retail spaces.
Download the Transforming Emotion into Experience whitepaper.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
