U.S. Data Privacy: What the Consumer Really Thinks in 2022

01 May 2022


Data exchange underpins the digital age, so it’s important to understand how people truly feel about sharing their information. Acxiom worked with the Global Data and Marketing Alliance (GDMA) and the Foresight Factory to find out. Their report suggests people are increasingly comfortable with data sharing as they become more familiar with technology and start to understand the value exchange.

Through clear, responsible, and intelligent data use, brands can more effectively build relationships with customers. At the heart of this relationship is trust – 39% of US consumers place trust in an organization in the top three factors that make them happy to share their personal information.

Delve into the mindset of your core audience and take away actionable insights around consumer data trends, perspectives on data sharing and online privacy, and the role of data in our world.

Access both the US and Global reports here.

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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.

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