U.S. Advertising Market Faces New Challenges

28 March 2022

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MAGNA adjusted its short-term advertising revenue forecast downward by 1% based on the economic impact of the Russian invasion of Ukraine. Media owners’ revenues are expected to grow in 2022 to $320 billion, a new all-time high. However, its top-line forecast (all-media, including cyclical) goes down from +12.6% in its previous update to +11.5%. Excluding cyclical effects, 2022 growth will be +10%, down from +28% in 2021.

Technology, telecoms, entertainment, travel and betting are among the industries expected to grow faster than average, while automotive continues to struggle with supply chain issues.

Read the Q1 Key Findings and more from MAGNA

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