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A new multi-country study from Momentum Worldwide discovers who is engaging with the metaverse, with key findings revealing that 80% of consumers feel more included in the metaverse than in real-life and use it as a form of escapism by leaving behind real-world appearances. According to Jason Alan Snyder, Momentum’s Global CTO, “In the physical world, we have to conform to our environment, but in the metaverse, the environment conforms to us.”
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
