WE KNOW Metaverse

26 July 2022



A new multi-country study from Momentum Worldwide discovers who is engaging with the metaverse, with key findings revealing that 80% of consumers feel more included in the metaverse than in real-life and use it as a form of escapism by leaving behind real-world appearances. According to Jason Alan Snyder, Momentum’s Global CTO, “In the physical world, we have to conform to our environment, but in the metaverse, the environment conforms to us.”

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