Why Brands Should Be All in on NFTs

04 November 2021


NFTs, or non-fungible tokens, have swept through culture quickly and in unexpected ways. From Steph Curry utilizing an NFT to make his Twitter profile that of the #BAYC character, to entire communities springing up around art set NFTs, including Bored Ape Yacht Club and ArtBlocks, NFTs have captured our imagination and created an estimated $100 million economy. It’s clear NFTs are enabling creators to find a direct connection with their audience and get paid, which has led to emerging communities and, of course, status. NFTs are already a hit with consumers, but what if they show the way forward for brands too? Read more in Ad Age 

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