Interact

Meet Interact

Interact is our open operating system that helps everyone from creative directors to data scientists reinvent how marketers engage with customers.

GETTING STARTED GETTING STARTED

Orchestrating Modern Marketing Excellence  

Interact is Interpublic’s comprehensive marketing platform that cohesively brings together clients and agency teams at the intersections of data, creative production, media and commerce across the entire customer journey. By connecting people, processes and technology, Interact enables real-time collaboration that drives faster, more efficient, and personalized marketing across all touchpoints, transforming how brands engage with their audiences and drive business success.

Making Marketing Better for Brands 

With clients at the heart of its design, Interact seamlessly facilitates collaboration between Interpublic agencies and their clients, ensuring that data, tools, and insights work together to drive both immediate results and long-term growth. 

At the core of Interact’s orchestration capabilities are Acxiom’s unparallelled and ethically sourced data and identity products, which enable personalized marketing experiences at scale. By leveraging Acxiom’s robust first-party insights and data, Interact standardizes and unifies operations across the global Interpublic network, driving real-time growth across consumer, B2B, and healthcare marketing touchpoints. 

With Interact, brands have the ability to continuously refine their marketing approaches, driving both immediate and long-term growth. 

Powering Talent with Generative AI and Strategic Partnerships

Strategic partnerships with industry leaders Adobe, Amazon, Google, Nvidia, and Microsoft further enhance Interact’s ability to put cutting-edge AI tools and technology into our teams’ hands.

Adobe’s generative AI tools are integrated into the platform and all facets of the content supply chain. Interact also integrates technology from strategic partners like Blackbird.AI, Getty Images and IBM, providing secure access to advanced AI tools and language models inside a single operating system.

These partnerships, combined with our robust first-party data foundation, enable smarter content creation, deeper insights, and more efficient campaign optimization, helping brands transform their marketing approaches and stay ahead of the curve in an ever-evolving landscape.

Interact in Action

Developed and hosted by KINESSO, Interact is core to client engagements at Interpublic and has helped power recent new business wins for the company across the group. That’s because mass-personalization done right is a meaningful strategic advantage for marketers, and this enhanced end-to-end solution helps brands better engage, convert and retain customers through the entire marketing funnel.

By connecting every touchpoint in the marketing ecosystem, Interact unlocks deeper audience insights for more precise targeting, drives the creation of compelling content faster, and optimizes campaigns in real time for greater effectiveness. This translates to increased speed and agility to market, leading to both immediate sales results and long-term growth opportunities driven by stronger brands and consumer connections.

To learn more, read our press release on how Interact works.

Contact Us

For more information on how you can benefit from Interact, contact us at interact@interpublic.com.