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Chief Data & Marketing Technology Officer, IPG

Arun Kumar

Arun helps give Interpublic Group an edge over our competitors, leveraging data, analytics and marketing technology. To sustain IPG’s success in the space and consistently improve our capabilities, Arun was appointed the first-ever Global Chief Data & Marketing Technology Officer across IPG.

With oversight of global data and technology, along with two specialist units, Cadreon and Reprise, Arun focuses on the integration of data, technology and media inventory in order to deliver business results for clients more efficiently and effectively. In July 2018, Arun was a chief architect in IPG’s acquisition of the Acxiom Marketing Solutions business unit, the leading provider of data solutions – its largest to date. With an ever-increasing importance on issues such as data, privacy, security, ethics and standardization, Arun is tasked with ensuring that the entire network adheres to a high standard of data ethics on behalf of our clients and consumers.

With 20 years of experience in driving digital development and media solutions for clients, Arun found a home with his first role at UM India and later at Starcom as Planning Director and Digital Director working on P&G in China.

Prior to his current roles, Arun led all specialist disciplines at IPG Mediabrands across Western Europe, India, China, Japan, Brazil and Mexico.

Arun was Head of Digital for IPG Mediabrands in APAC, running its digital operations in the region. Before that he was Director of Digital Operations at Aegis Media, where he advised clients such as Sony, Nokia and P&G on their regional digital strategy and initiatives. He was also closely involved in developing Aegis’ Search offering, including its standardized digital tools and processes across the region.

Arun earned a Bachelor’s degree in Journalism from the University of Delhi. He completed his post-graduation in communications from the Mudra Institute of Communications Ahmedabad in Gujarat, India and his Executive Education through Wharton’s Advanced Management Program at the University of Pennsylvania.