General Standard Disclosures: Stakeholder Engagement
G4-24, 25, 26
G4-24: Provide a list of stakeholder groups engaged by the organization.
G4-25: Report the basis for identification and selection of stakeholders with whom to engage.
G4-26: Report the organization’s approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group, and an indication of whether any of the engagement was undertaken specifically as part of the report preparation process.
Interpublic Group's most important stakeholders are our clients, our employees and investors.
We work with our clients to ensure that the marketing communications programs we design for them are most efficiently and effectively moving their businesses forward. In order to ensure that our clients are successful and that we maintain our competitive positioning in the marketplace, we must always make certain that our business is aligned with clients’ changing needs and the ever-changing consumer landscape. Ours is a talent business and, to serve our clients in the best way possible, we must recruit and retain top talent.
Finally, as a public company, it’s essential that we meet the expectations of our shareholders who make it possible for us to do best-in-class work on behalf of our clients.
Interpublic Group conducted a materiality assessment with the assistance of our sustainability consultant, Governance & Accountability Institute, the exclusive data partner for the Global Reporting Initiative in the United States.
We conducted research with our clients, our employees and our investors. In addition, we had discussions with internal proxies representing these groups to learn more about which areas are critical for us to focus on in our sustainability strategy. We also engage regularly with these key stakeholder groups during our normal business operations. Increasingly we are receiving various questions and surveys from clients asking about particular aspects of our sustainability program which enable us to learn more about their areas of focus as well as their concerns.
In addition to these three key groups, we took into account other stakeholder groups such as NGOs, government, academia and our industry peers, which all provide important insight into the sustainability issues that are important to IPG, our clients and our industry.
Based on the results of this stakeholder-inclusive materiality process, we have chosen the GRI aspects and indicators that we include as part of this report. In addition, we are continuing to improve the way we engage with these important stakeholders on an ongoing basis to further inform our sustainability strategy moving forward.