The Martin Agency and Purina Raise Money for Rescue Horses

The Martin Agency launched the new “This Old Horse” video for Purina® yesterday, promoting their Equine Senior® feed, where they will donate one dollar to A Home For Every Horse for every bag sold. The “This Old Horse” video from Purina®, inspired by a poem written by horse rescue advocate Jesse Vee, leverages the fact that Purina Equine Senior® is the #1 feed used by horse rescue organizations. The spot aims to highlight horse rescue awareness and that every horse deserves a good home.

more stories like this

In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack to…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more