FCB Lisbon Partners with Paralympic Committee

When a child with a disability decides to chase the dream of becoming a paralympic athlete, they can face many challenges.

FCB Lisbon partnered with the Portuguese Paralympic Committee to create the film, “No Pity.” The film features Portuguese athlete Tiago Silva, and depicts what it’s like to chase and reach an apparently impossible objective.

more stories like this

In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack to…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more