Flipkart and Lowe Lintas Encourage Us to #Choose our Age

The #ChooseYourAge campaign conceived by Lowe Lintas for Flipkart, the Indian e-commerce company, challenges the inherent notion of what one can or cannot do at a certain age. We are often limited by a society that judges people based on age. Stifled by societal norms, many of us never achieve our true potential as we’re asked to hold back and “act our age.” It’s time to break free of those shackles. It’s your life, #ChooseYourAge! Flipkart's new digital campaign is designed to shed the stereotypes and set the tone for the brand's partnership with this new age, progressive Indian.

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