Weber Shandwick and Stella Artois Partner Again with In Super Bowl Spot

When Stella Artois told us they’d be taking their long-standing partnership with back to the biggest stage possible, the Super Bowl, for the second year in a row the 3pm/Weber Shandwick team knew we had to take a fresh approach to make the five-year old partnership standout. Born out of a PR-led idea that that ballooned into a Super Bowl spot, we introduced “Change Up The Usual,” encouraging Americans to choose Stella instead of their “usual” drink to help end the global water crisis. For a limited time, every Stella Artois purchased triggers a donation to Recruiting two of America’s most iconic characters, The Dude and Carrie Bradshaw, to change up their signature drinks – White Russian and Cosmo respectively - to Stella Artois, the brand is rallying America to follow suit on Super Bowl Sunday.

The campaign catapulted Stella Artois into the cultural zeitgeist and generated widespread media and consumer conversation in top outlets including The New York Times to the "Today Show," Time and USA Today.


more stories like this

In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack to…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more