Lowe Lintas and Gits Food Mark IWD

Lowe Lintas and Gits Food created a campaign for International Women’s Day (IWD) that highlights the journey of a typical Indian woman and the challenges faced by her in society. It illustrates how repeatedly women are told that their place is in the kitchen, falling victim to the orthodox social convention. The film presents how she, despite odds, successfully balances work with home and finds happiness, pride and self-worth at the Gits Food factory. The Gits Food factory’s current workforce consists of 98% women and has successfully enabled real change in the lives of these women.

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