McCann Raises Awareness for Organ Donation

Casanova//McCann, McCann New York and McCann Canada partnered with Donate Life California to create “Second Chances” which gives drivers who commit traffic violations a second chance as thanks for being registered organ donors and giving fellow citizens a second chance at life.

“Second Chances” premiered with three police departments: Fullerton and Placentia, California, and the campus of Cal State Fullerton. The program launched in April, National Donate Life Month in the U.S., and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs

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