IPG Puts Sustainability into Action
In 2010, Interpublic added a company-wide sustainability policy to its standard policies and procedures (SP&P). The policy’s goal is to establish best practices in which individual employees and the company as a whole can reduce their impact on the environment.
Interpublic’s corporate sustainability policy lays out four main areas where employees can do their part to help the environment:
- use energy more efficiently
- institute recycling programs
- manage travel efficiently
- employ green building practices in our real estate holdings
Sustainability is now considered in company and agency activities, planning, operations and outreach, as well as with our suppliers and business partners. Many of our agencies have additional in-house sustainability policies, supported by internal C-level management and run by employees. Read more about robust agency-level programs at Carmichael Lynch and Weber Shandwick, including Weber Shandwick’s successful completion of ISO-14001 certification.
Interpublic has made a strong commitment to managing the environmental impacts of its building footprint. We also focus portfolio-wide sustainability efforts on the following significant operating centers:
Resource Efficiency – Furniture Recycling: Controlling capital expenditure (CAPEX) costs is an important component of Interpublic’s sustainability policy. One of the most effective ways that we approach this is by re-purposing furniture within our company portfolio. Before any new furniture is purchased, we look within the network to see what can be re-utilized.
From 2007 to 2014, Interpublic offset the use of $4.8 million worth of office furniture, through repurposing and recycling. The corresponding amount of furniture would fill a 200,000 square foot building! Based on IPG’s employee per square foot metric of 208 sq ft/ee, this would provide for 962 employees.
By re-utilizing furniture within the portfolio, IPG avoids purchasing new materials, while reducing landfill waste. As reported by the EPA, discarded furniture represented over 4% of U.S. landfill by weight in 2010, at over 10 million tons discarded per year.
Information Technology – to improve IT operational efficiencies and reduce energy consumption, IPG has migrated its IT infrastructure and applications operations to the Scott Technology Center facilities located on the campus of the University of Nebraska at Omaha.
IPG consolidated its four Global IT Data Centers to this new facility, which utilizes energy-efficient technology and virtualization. As a result, since 2008, IPG IT has decreased the number of physical servers in our production and disaster recovery facilities by 30% while increasing its hosting services; more than doubling the amount of storage. IPG also had a 66% reduction in IT power consumption and reduced the Central IT data center square footage by half when we centralized our data centers starting in 2008.
IPG IT continues to adopt new energy efficient technology as older servers and storage age, and over the years, we have been able to continue to reduce the number of racks and power required to run IPG's enterprise infrastructure and applications while continually adding new feature functionality.
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- IPG Mediabrands Works with SF SPCA - Published on 12/11/2018
- IPG to Host National Day of Understanding Focused on Issues of Race, Ethnicity and Inclusion - Published on 12/06/2018
- LOLA MullenLowe Brings Awareness to Child Abuse - Published on 11/29/2018
- IPG Brings Clean Water to Ethiopia - Published on 11/27/2018
- The Martin Agency and JFK Library Foundation Launch @JohnFKennedy - Published on 11/20/2018
- The Martin Agency and Land O’Lakes Thank Veterans for Their Service - Published on 11/15/2018
- R/GA Releases New Short Film for Love Has No Labels - Published on 11/14/2018
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- MullenLowe Open and Etihad Airways Create ‘Travel for Good’ Ramadan campaign - Published on 11/12/2018