Deutsch NY worked with the America Is All In Coalition and a nonpartisan group of leaders from business, government, and entertainment to create a 60-second TV spot to express their commitment to tackling climate change. The spot will air initially during prominent slots including The Rachel Maddow Show, Fox and Friends, and The Situation Room.
“Lots of messaging around the climate issue is often very doom and very gloom, and for good reason: it’s an existential threat. But for this work, we wanted to shine a light on all the positive and disparate forces coming together to make a unified stand,” said Pete Johnson, Executive Creative Director, Deutsch NY.
IPG is a member of America Is All In, as well as a signatory of The Climate Pledge. IPG has also committed to set an emissions reduction target through the Science Based Targets initiative (SBTi) and to source 100% renewable electricity by 2030 across our entire portfolio.