The Me Too movement, founded by Tarana Burke in 2006 to support survivors and end sexual violence, released four PSAs in partnership with Deutsch. Through the message “We hear you. We see you. We believe you,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras and an anonymous survivor.
Narrated by the actual survivors, the stories were brought to life through animation that illustrates the emotional journey from pain to healing to ultimately finding a purpose. In support of the movement, a collection of agencies and production shops including Deutsch, Steelhead, Hornet, Elastic, Psyop and We Are Royale joined forces to create the PSAs.