Elephant, Rapport and charity: water’s Call for Clean Water
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In partnership with charity: water, Interpublic, Elephant and Rapport launched an out-of-home donation campaign to promote the brand’s mission of providing clean drinking water to the millions of people who currently live without it. The “A Little Cash, A Load of Change” theme highlights the significant impact even a small donation can make in people’s lives, and coincides with charity: water’s overarching message, “Water changes everything.” The campaign’s call to action includes a donation link — and in some instances, a QR code — to further drive charity: water’s goal of bringing safe, clean water to every person on the planet.
The campaign ran digital outdoor placements through October 2024, featuring digital bulletins, kiosks, spectaculars and taxi tops across U.S. cities such as Nashville, Atlanta, Boston, Chicago, New York City, Dallas, Houston, Los Angeles, Memphis, Orlando, San Antonio, San Francisco, Seattle and Grand Rapids. Rapport, Interpublic’s media planning and buying agency, organized all placements.
Interpublic has partnered with charity: water since 2016 on several initiatives that bring water to those in need. You can read more about Interpublic’s initiatives with charity: water here.
