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FCB joined with partners including Google and Global Citizen to fight climate change in a campaign intended to inspire action and drive sign-ups to Global Citizen. The campaign, titled “Make It Stop,” encouraged viewers to make long-term behavior changes that protect the planet by tapping into viewers’ emotions with a burning photograph and an urgent call-to-action.
“Make It Stop” was a part of a broader collaboration, the 2021 Lighthouse Partnership, between Google, Global Citizen, and 10 global creative and performance agencies. The partnership spotlights critical issues, drives sign-ups to Global Citizen, and inspires action in the US, UK, Brazil, and India by developing best-in-class video action campaigns and Discovery ads.
