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Talking about money can be challenging, especially in a world full of self-proclaimed financial experts. That’s why Mediahub U.S. and NerdWallet partnered with Warner Bros. Discovery and DC Comics to introduce the Super Nerd — the first-ever animated hero dedicated to saving the day (or at least your finances).
The campaign, featuring custom animation created by Warner Bros. Discovery’s brand studio Courageous and DC Comics, was tied to a 50% share of voice sponsorship of The Penguin, a highly anticipated series on HBO and MAX. The custom spot highlights the abundance of financial misinformation and unreliable advice, emphasizing that NerdWallet’s Super Nerds are here to help people make the right financial decisions.
Unlike other resources, NerdWallet is powered by real-life finance nerds who develop rigorous methodologies for selecting the best products and are passionate about guiding consumers toward smarter choices. This custom creative ties seamlessly to NerdWallet’s overarching messaging strategy, as featured in their latest brand spot, “Fact Check Your Finances.”
The partnership with The Penguin was driven by the insight that its audience includes a disproportionately high number of comic book fans. To effectively reach this audience, NerdWallet collaborated with Warner Bros. Discovery on the co-branded sponsorship, ensuring the creative integration with the DC Comics brand felt like a natural extension of the show rather than a traditional ad.
This alignment with The Penguin — a series dominating viewership charts since its September 2024 premiere — helped NerdWallet’s campaign reach an engaged and highly relevant audience, with the show debuting to 5.3 million viewers and maintaining its position as the most-watched series on MAX globally.
