Momentum and Coca-Cola Drive Awareness Around Smaller, Recycled Bottles

24 March 2021

Companies

The Momentum team worked with Coca-Cola to drive awareness around the launch of their new, smaller, Sip Sized™ bottle made from 100% recycled PET plastic, a first for Coca-Cola in the US.

Setting out to prove to consumers that “good things do come in small packages,” Momentum designed a two-phase shopper marketing campaign to unveil the latest bottle format. First, a launch campaign built around the big news of the smaller, Sip Sized™ bottle—available for Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, and Sprite. The second phase of the campaign evolved to deliver on Coca-Cola’s broader “Endlessly Refreshing” message, driving awareness around the bottles’ 100% recycled PET plastic and stoking shopper excitement to get the Coca-Cola varieties they love in smaller, more sustainable packages.