On World Water Day, ABInBev’s Agua Zalva and MullenLowe SSP3 launched #ZalvaElPáramo (#SavethePáramo), an initiative that aims to help save the Páramo, an alpine ecosystem in Colombia that provides 70% of the country’s fresh water. Through an online store, people can “buy” a portion of this special Andean ecosystem for the price of a bottle … Continue reading MullenLowe SSP3 Launches #SavetheParamo