MullenLowe TREYNA Works to Raise Funds for Endangered Species
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The Philippines is home to some of the world’s most breathtaking marine life, but beneath the beauty lies a harsh reality – species such as whale sharks, manta rays, and marine turtles are endangered.
To raise awareness about marine conservation, Marine Wildlife Watch of the Philippines (MWW) teamed up with MullenLowe TREYNA to launch “Animals for Animals PH” with a campaign that puts the irresistible charm of pets to work for their marine counterparts. As part of the initiative, popular dog and cat influencers, like @thegoldencharles, were appointed as ambassadors, while pet owners purchased costumes to represent the endangered marine species from the “Animals for Animals PH” TikTok shop, with proceeds benefiting MWW’s conservation efforts. Thanks to the popularity of the “pet influencers” the campaign went viral, inserting marine life conservation into trending TikTok conversations.