The Martin Agency and CarMax Enter the ‘Beetlejuice Beetlejuice’ Universe

CarMax and The Martin Agency have partnered to launch a quirky and whimsical campaign titled “BeetleMax: The Way Car Buying Shouldn’t Be.” Launched in collaboration with Warner Bros. Pictures, the campaign taps into the spooky fun of the Beetlejuice Beetlejuice sequel. Featuring the mischievous Beetlejuice, CarMax playfully highlights all the things that make traditional car buying a nightmare, and shows off how their approach is refreshingly different and hassle-free.

At the heart of the “BeetleMax” campaign is a lively 90-second hero film that takes viewers on a chaotic tour through a Beetlejuice-run car dealership. The campaign cleverly blends humor and nostalgia, starring beloved characters from the Beetlejuice Beetlejuice movie and featuring creative nods that pay homage to the original film.

“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with Carmax in such an innovative and immersive way for Beetlejuice Beetlejuice,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures.

Created and conceptualized by The Martin Agency, the campaign spans multiple platforms, including TV commercials, online videos and dynamic social media content.

Read more in Variety…