Get ready for a remix. Oreo’s “Stay Playful” campaign moved indoors to “Stay Home, Stay Playful” when COVID-19 shelter-in-place orders were set around the globe. The 15-second spot shows families having fun—safely. A reminder that there’s joy to spread (and cookies to dunk!). The spot received 4.3 million views on YouTube—making it the third most-watched ad with stay home messaging.
Oreo also launched a TikTok challenge #CookieWithACause, which challenged participants to first balance Oreos on their heads before, somehow, getting the cookies to their mouths. Oreo is donating $1 for every use of the hashtag, up to a total of $1 million. You up for the challenge?