The Martin Agency and UScellular Highlight the ‘Ironies’ of Modern Phone Usage
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A telecommunications company dropping an ad about using cell phones less—that’s ironic.
UScellular is committed to helping people build healthier relationships with technology and providing solutions, like US Mode, to combat constant connection and champion genuine connection. To drive this mission, UScellular partnered with The Martin Agency and Grammy-winning artist and wholeness advocate Alanis Morissette to promote digital health while highlighting the ironies of modern-day phone usage.
The latest campaign features Alanis in re-made scenes from her iconic “Ironic” music video, with various easter eggs that pay homage to her lyrics and visuals. The 60-second spot shows Alanis walking through the streets or in her car as people around her exercise unhealthy digital habits, like a bride and groom scrolling on their phones on their wedding day and people listening to music on their headphones in the car instead of singing together—all inspired by her original music video.
Read more in Ad Age…
