McCann Lima Recognized for Promoting Non-Sexist Advertising

McCann Lima’s Peru21 newspaper campaign, “A newspaper, a symbol of protest” was awarded by UN Women and USAID with the Igual a Igual Award, aimed at promoting non-sexist advertising.

The campaign converted Peru21’s front page into a protest tool and was a response to "Ni una a menos,” which gathered hundreds of thousands this summer to unite against sexual, physical and psychological abuse against women.

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