FCB Health Focuses on Equality in Blood Donations
FCB Health’s latest “Blood Flags” – a new pro bono advocacy awareness campaign developed in partnership with the Gay Men’s Health Crisis (GMHC) – aims for true equality in blood donation across the world.
“Blood Flags” is the next iteration of the “Blood Equality” campaign and addresses the U.S. Food and Drug Administration’s (FDA) lifetime ban on gay, bisexual and transgender male blood donors, which now requires a 12-month period of celibacy prior to donation. A UCLA Williams Institute study found that lifting the ban could save up to a million lives annually, with an estimated 850,000 pints of blood. Not only does the updated ban exacerbate the growing issue of blood shortage, it infringes on the civil rights of would-be donors. “Blood Flags” as a creative installation, stitches individual country flags (of countries that still uphold discriminatory criteria for blood donation) – shaped like blood bags – onto the rainbow Pride flag. Ultimately, these flags serve as a call to action, to unite these countries in an effort to advance blood equality on a larger scale.
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- IPG Hosts Inclusion Forum Call - Published on 11/01/2018
- This Girl Can Returns with Inspirational 'Fit Got Real' Message - Published on 10/30/2018
- Roth Speaks to Events of Past Week - Published on 10/29/2018
- IPG's WLN Works to Get Out the Vote for Election Day - Published on 10/23/2018
- IPG Wears Purple to Stand Up Against Bullying - Published on 10/19/2018
- IPGLBT Releases Spirit Day Guide for Bullying Prevention - Published on 10/17/2018
- BEN Hosts Civility in America Presentation - Published on 10/12/2018
- Orion Hosts Hispanic Heritage Month Program - Published on 10/10/2018
- MullenLowe SSP3 and Aruba Tourism Challenge Stereotypes in Love - Published on 10/09/2018