FCB Inferno Shows Dads How ‘It All Starts Here’

Building on the success of their "Together #WePlayStrong" campaign for UEFA which encourages girls to play football, FCB Inferno’s new 30-second ad is aimed at fathers of daughters across Europe. It is designed to shift their perception about girls and women playing football and, ultimately, encourage them to promote the game to their daughters. It helps dads to realize that they can facilitate their daughters’ relationship with football, and that there are lots of ways they can encourage and support their daughters’ participation in the game. 

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
The Martin Agency and Land O’Lakes launched “All Together Better,” which…read more
Share a Coke and share a unique song for every name on Coke bottles. All 1,050 of…read more
June 24, 2018 marked the historic reversal of the ban on women drivers in Saudi…read more
More than ever, women of today are embracing their dreams by breaking stereotypes…read more