Senior Vice President, Managing Director, IPG
Terry Peigh is Senior Vice President, Managing Director at Interpublic and reports to IPG’s Chairman and CEO. Currently, Peigh serves as IPG’s senior-most corporate executive overseeing the company’s relationship with Johnson & Johnson, LATAM Airlines, SABIC and Zurich Insurance and he actively participates actively in IPG’s multiagency model offerings. In addition, Peigh leads IPG’s thought-leadership/strategy program called New Realities, which defines the major changes impacting today’s and tomorrow’s marketing world, and puts forward IPG’s point of view on how best to meet these new challenges via marketing communications.
Peigh first joined IPG in early 2003, and served as SVP, Director of Corporate Services with responsibility for managing the company’s global real estate, procurement, travel, and marketing information services. In this capacity, he served on IPG’s Executive Committee and worked with the CEO and executive team on a range of corporate strategy issues.
Prior to joining Interpublic, Peigh was Executive Vice President of Foote, Cone and Belding Worldwide, and a member of its Board. His responsibilities included FCB global operations, and the leadership of some of their major accounts.
From 1998 to 2001, Peigh was EVP, Director of Corporate Operations of True North Communications (which was acquired by Interpublic in 2001), where he was a member of the True North Management Board, with a direct reporting relationship to the Chairman and CEO. He created the company’s first-ever shared services group, and led its human resources, IT and real estate functions. Peigh’s corporate responsibilities also included management of True North’s Corporate Communications Group, which helped shape public and Wall Street perceptions of the company. He also served as a member of the Board of Directors of NASDAQ-listed Modem Media, a digital communications company owned in part by True North.
Prior to his corporate role, Peigh worked for 22 years in various management roles at True North’s lead advertising agency – FCB. His most recent position there was Worldwide Account Director on two of the agency’s global accounts – Cadbury Schweppes and Kimberly-Clark. Here he led the growth of these accounts to more than 30 countries and served as one of the agency’s trailblazers in developing global marketing and communications programs.
Employing his international and marketing background, Peigh devotes some of his outside time to various governmental and non-governmental organizations working on international social development. He has advised groups (including many linked to the U.S. Department of State’s Agency of International Development) on how best to use modern-day marketing principles to advance the acceptance of health practices in the developing world. In this capacity, he also consulted on a major USAID assessment of their global social marketing programs.
Peigh is co-author of two books on communications for social marketing, and serves as Vice Chairman of the Board of Trustees of the Washington, DC-based Population Reference Bureau – a think tank on global population and development issues.
He received his BS from Northwestern University in 1974. In 1976, he was awarded an MBA, with honors, from the University of Chicago Booth Graduate School of Business where he concentrated in marketing and finance.
Peigh resides in Chicago with his wife Cindy, son Graham and daughter Lindsay.