Deutsch LA Rebrands as Deutsch

01 Oct 2024

Companies

Deutsch LA has rebranded itself as simply Deutsch, unveiling a new logo and identity to signal its next chapter. The refreshed design features a scripted wordmark, replacing the former face-shaped logo, along with a vivid color palette, a new font and AI-generated personalized “D” images for each employee, highlighting the agency’s diverse talent.

Drawing from the visual culture of Los Angeles, the new brand identity incorporates influences from local sports, graffiti and tattoo artistry, with Adobe Firefly AI adding unique, interactive elements that blend individual creativity with Deutsch’s collective brand. Deutsch CEO Kim Getty emphasized the significance of the rebrand, saying, “The biggest gift we can give to the people of Deutsch is creating the most powerful system for their own individual success and our collective success. This felt like the best way to do that.”

To celebrate the rebrand and the agency’s recent momentum, Deutsch hosted 72 hours of internal activations. With 100 new hires in 2024 and 54 open positions, the agency is embracing this moment as a testament to its culture of reinvention and creativity.

Read more in Ad Age…