General Mills Adds The Martin Agency to its Creative Roster

02 Oct 2024

General Mills has brought The Martin Agency on board as part of its creative roster expansion following a six-month review. Known for its bold and innovative campaigns, The Martin Agency will play a pivotal role in revitalizing some of General Mills’ iconic brands. While the specific assignments are still being finalized, General Mills is anticipating the agency to bring fresh, creative energy to brands like Cheerios and Pillsbury, which are expected to see renewed focus.

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,” said Doug Martin, Chief Marketing Officer for General Mills. “We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

The Martin Agency’s inclusion comes as General Mills seeks to stay competitive in a challenging market. The agency’s history of creating impactful, culturally resonant campaigns makes it well-suited for General Mills’ goal of connecting with a diverse, modern audience. With their expertise, The Martin Agency is positioned to help breathe new life into these beloved household names and keep them relevant in an ever-evolving marketplace.

Read more in Ad Age…