Initiative Wins Volvo’s $500 Million Global Media Account
02 Jan 2025
Companies
Initiative has secured Volvo’s $500 million global media account, marking a significant shift after 25 years with Mindshare as the incumbent.
The account spans markets including the U.S., UK, Germany, Sweden, Japan, Australia and Korea, with Initiative set to lead Volvo’s media strategy, planning and buying starting in 2025. The decision follows a global media review led by MediaSense, with Initiative selected for its ability to deliver the right mix of technology, agility and efficiency to elevate its brand experience worldwide.
“We regularly evaluate our agency model and operations to ensure we are equipped with the right technologies, agility, and efficiency,” a Volvo spokesperson said. “We have appointed Initiative, powered by IPG, to lead our media strategy, planning and buying, in all regions with the exception of China. Together, we will build on the strong foundation of our brand, delivering a seamless, premium and integrated experience for our consumers worldwide.”
Read more in Adweek…