Interpublic Unveils SheFront at Advertising Week New York
23 Oct 2025
Companies
At Advertising Week New York this year, Carol Frazer Haynesworth, Executive Director of Inclusion & Impact at Interpublic, sat down with Louise Dilulio, Chief Client Officer at Advertising Week, to talk about the SheFront. Debuting at the 5th IPG Mediabrands Equity Upfront™, the SheFront is an initiative that celebrates women’s influence across every identity, life stage and region, creating new pathways for investment in women-owned media and equity-driven storytelling that reflects the world more fully.
“Being a woman is a complex and multifaceted experience,” said Haynesworth. “As brands explore new opportunities for growth, it’s essential that they invest in platforms that can authentically reflect the different realities of women and their lived experience. The SheFront is designed to bridge that gap by connecting brands with women-owned media that bring these stories to life and expand how audiences see themselves represented.”
The SheFront will be hosted on Thursday, November 13 at 2 Pennsylvania Plaza, highlighting the capabilities of four women-owned media platforms. Watch the Advertising Week 2025 interview here, and reach out to [email protected] for more information about the SheFront.
