IPG hosted its annual conversation at CES, this year entirely virtual. The 2021 IPG @ CES Leadership Innovation Lounge: A Human-Centric Approach to Tech featured top innovators from Ally, Me Too, FCB/SIX and Reddit discuss how they reinvented their approaches in 2020 and continue to adapt to meet the challenges of the year ahead.
The program kicked off with an introduction from IPG CEO Philippe Krakowsky, followed by a panel discussion moderated by Kelly Harrison, VP Marketing, R/GA. Panelists included Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally; Tarana Burke, Activist & Founder, Me Too; Andrea Cook, Global President, FCB/SIX; and Roxy Young, CMO, Reddit.
The discussion focused on how each panelist guided their business though the unprecedented year that was 2020, and how a human-centric approach was key to their success
“When we find ways to responsibly combine the power of humanity and creativity, with a precision and scale of data and technology, we unlock huge opportunity,” IPG CEO Philippe Krakowsky.