UM Names Sasha Savic Global CEO
07 Feb 2023
UM has announced the appointment of Sasha Savic as Global CEO.
Savic joins from EssenceMediacom U.S. where he most recently served as its Global Chief Innovation Officer. In his new role at UM, Savic will oversee strategy, product, operations and management of the company’s clients including American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony. He will report to IPG Mediabrands CEO Eileen Kiernan.
“Sasha’s love of the business complements our strong, values-driven global culture, and his will to win and commitment to excellence will supercharge how we show up in the marketplace and for our clients. We are thrilled to welcome him back to the IPG family,” commented Kiernan.
“Building connections is what drives me – from strengthening community to partnering with clients to connecting consumers’ needs to a brand’s purpose and value. I look forward to bringing together content, data and brand meaning to create sustainable, long-term growth at UM, where I first got my media chops and fell in love with this industry,” Savic said.
Read more in Ad Age…