creates game-changing solutions.
At Campbell Ewald, we are dedicated to the pursuit of game-changing solutions that elevate and separate a brand from its competitors. Solutions that build and grow our clients' businesses.
As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients, helping them think through new ways to add value to people’s lives.
Functional product enhancements, product innovations, even new platforms for delivering benefits are ultimately differences in degree rather than kind and, thus, are rarely “game-changing.” A game-changing idea is one that alters consumer perception of what the category and the brand can do for them. It’s the difference between “I think I can live with this brand” and “I can’t live without this brand.” When consumers feel this way, they become the best advertising for the brand: they talk about it, tweet about it, and convince those in their circle that this brand can make a difference in their lives too. “Buzz” is not a cool new medium; it is what organically happens when consumers have bought into the brand.
Our vision is to be the best ideas partner for our clients, wherever those ideas might have the maximum impact and change the game.
about Campbell Ewald
Campbell Ewald Says Avoid the “Bear Stare” and Get Educated About Saving Water
To address the California drought and educate folks about water use, Campbell Ewald has launched a campaign that features the California State Bear as its spokesperson and uses humor to convey an important message. Read More
Campbell Ewald Helps Energy Upgrade California "Green-Out”
In honor of Earth Day this year, Campbell Ewald developed the first-ever California-wide Green-Out on behalf of Energy Upgrade California. Campbell Ewald worked alongside a consortium of agencies, including Lowe Profero, to create digital green spaces with a call to action that encouraged CA residents to express how they keep CA greener, and ultimately more Golden. Read More
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- General Posted on February 07, 2018
- New Business Posted on October 19, 2017
- New Campaigns Posted on August 16, 2017
- New Campaigns Posted on June 20, 2017