Campbell Ewald creates game-changing solutions.
At Campbell Ewald, we are dedicated to the pursuit of game-changing solutions that elevate and separate a brand from its competitors. Solutions that build and grow our clients' businesses.
As technology evolves and competition increases in today’s global economy, we find ourselves increasingly becoming innovation partners with our clients, helping them think through new ways to add value to people’s lives.
Functional product enhancements, product innovations, even new platforms for delivering benefits are ultimately differences in degree rather than kind and, thus, are rarely “game-changing.” A game-changing idea is one that alters consumer perception of what the category and the brand can do for them. It’s the difference between “I think I can live with this brand” and “I can’t live without this brand.” When consumers feel this way, they become the best advertising for the brand: they talk about it, tweet about it, and convince those in their circle that this brand can make a difference in their lives too. “Buzz” is not a cool new medium; it is what organically happens when consumers have bought into the brand.
Our vision is to be the best ideas partner for our clients, wherever those ideas might have the maximum impact and change the game.
about Campbell Ewald
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Campbell Ewald news.
- New Campaigns Posted on June 20, 2017
- New Business Posted on February 17, 2017
- New Business Posted on August 29, 2016
- Operations Posted on August 11, 2016