Crafting content for diverse consumers
IW Group is a fully integrated marketing communications and experiential marketing agency that focuses on multicultural and multi-generational markets. For nearly three decades, IW Group has represented some of the best-known brands in the world, including Bank of the West, City of Hope, Coca-Cola, General Motors, HBO, Lexus, McDonald’s, Northwestern Mutual, Shiseido, South China Morning Post Publications, Southern California Edison/Edison International, Sugarfina, Toyota Motor Sales, Walmart Stores, Walt Disney Imagineering, Walt Disney Studios, Warner Bros, Wells Fargo and Westfield Malls. IW Group’s specific areas of expertise include in-language, in-culture communications in more than a dozen different languages and dialects. The agency’s extensive experience includes advertising, multicultural/multigenerational marketing, crisis communications, experiential/event marketing, augmented and mixed reality, cross-cultural training, activations, media relations, traditional and digital media planning/buying, market research, and community relations. IW Group also established the National Millennial Community and GenZ Council in January, 2016. These organizations are comprised of more than 300 students, alumni and faculty from 35 states and the District of Columbia. The National Millennial Community and GenZ Council have met with more than 135 corporate, foundation, governmental and nonprofit executives and have served as a resource for several IPG agencies.
MetLife Dragon Boat Game Campaign
The Dragon Boat banner was the first online gaming banner in the U.S. Asian market with Facebook integration. It successfully integrated culture, gaming and social media and transformed the web experience of the consumer by going beyond traditional product information and providing consumer engagement with the brand. Read More
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IW Group news.
- New Business Posted on March 21, 2012
- New Campaigns Posted on March 21, 2012