Crafting content for diverse consumers
IW Group specializes in targeting the fast-growing Total Market consumer segment in North America, offering an integrated array of services, including advertising, marketing, communications, media planning and buying, direct marketing, promotions and special events, marketing research and crosscultural training.
Founded in 1990, IW Group has offices in Los Angeles, New York and San Francisco. The award-winning agency is consistently ranked among the top five firms specializing in Asian-American advertising and marketing, and its public relations and communications division is among the top PR firms in Los Angeles County.
IW Group's work covers a variety of industries and categories such as automotive, healthcare, banking/financial services, food/beverage, government, packaged goods, entertainment, retail and social marketing.
MetLife Dragon Boat Game Campaign
The Dragon Boat banner was the first online gaming banner in the U.S. Asian market with Facebook integration. It successfully integrated culture, gaming and social media and transformed the web experience of the consumer by going beyond traditional product information and providing consumer engagement with the brand. Read More
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- North America
- South America
- New Business Posted on March 21, 2012
- New Campaigns Posted on March 21, 2012